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Dylan Kohlstädt Blog

Instagram Stories are now accessible from the web

By Dylan Kohlstädt | October 4, 2017

Instagram Stories has become an integral part of the Instagram experience. Inspired by Snapchat, ‘Stories’ is used by over 250 million people every day. Instagram announced that from 31st August you can view stories from your desktop. How to view Instagram Stories from your desktop You can view Instagram stories the same way you would…

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TV is dying: Why video marketing belongs in your business

By Dylan Kohlstädt | July 5, 2017

When we wake up in the morning, it is commonplace to reach for your phone and start trawling social media to “wake up”. When you get home at night, you probably switch on the TV and pick up your phone or tablet and, at the same time, start watching a couple of videos; one on…

4 Ways to Use WhatsApp in your Business including Do’s and Don’ts

By Dylan Kohlstädt | June 29, 2017

WhatsApp is going to kill Vodacom and cellular service providers, you know that, right? Why pay for phone calls when you can call over Wi-Fi or use ever-cheapening data? Except there’s still nothing more annoying that receiving a WhatsApp phone call. When I see an incoming WhatsApp call, I am immediately annoyed. So, there are…

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Your guide to Leaving Corporate, and Becoming an Entrepreneur

By Dylan Kohlstädt | May 17, 2017

So you have a burning desire to become an entrepreneur and run your own show, but not to give up the comforts of slavery, right? That cushy salary, being told what to do every minute of your day, all the comforts of your cubicle or open plan office, politics that makes Survivor look like a…

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Happy Staff + Happy Customers –> Quality Brand

By Dylan Kohlstädt | May 9, 2017

If your staff are your brand, then what message does your brand reflect? The way you conduct business and the way your staff treat your customers is the essence of your brand. At the end of the day, your staff are at the forefront of your business as they are the ones who interact with…

5 Ways to Attract Tourists to Your Business

By Dylan Kohlstädt | April 9, 2017

South Africa is no stranger to streams of tourists that hit its shores all year round. The South African tourism industry has its hands full with holidaymakers, honeymooners and business honchos itching to enjoy the splendour our country has to offer. The Rand-[insert any other major currency here] exchange has made the Rainbow Nation a…

Is perfectionism killing your Idea? 6 things to watch for when designing a new product.

By Dylan Kohlstädt | March 9, 2017

Everybody wants the perfect product. Your new product- whether it’s a website or a widget- is going to take the world by storm. It’s the new Facebook! It’s the silver bullet that will solve all your problems, grow the bottom line, cement your promotion and save the company. Or at least that’s what you thought!…

Are you Undermining your own Business?

By Dylan Kohlstädt | February 9, 2017

Are you the kind of business owner or boss that is always involved in what everybody else is doing? Telling the graphic designer how to do their job, trying to teach your web designer how to write code, or explaining to your marketing team how best to market your brand. You may be sabotaging your…

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Everybody Wants to be an Entrepreneur

By Dylan Kohlstädt | January 9, 2017

How to Not Fail at Starting your Own Business and Live out your Dream It seems to me that everyone and their dog wants to be an entrepreneur these days. Perhaps it’s that I live in Cape Town and that the Government of the Western Cape and other corporates here are really doing their best…

Branding your Business: Why you Need to Think Like a Rock Star in order to be a Successful Entrepreneur

By Dylan Kohlstädt | November 9, 2016

In a crowded market-place you are going to have to stand up and get noticed or be invisible and forgotten. Branding might seem like just another marketing term to you, but it might just be the difference between feast or famine for your business. A few decades ago someone called Valentino Liberace started playing piano…