Hey there, fellow office dwellers and connoisseurs of adulting! Today, I’d like to address a topic that often goes unnoticed in the realm of the working world.
It’s a skill that doesn’t make it onto resumes or LinkedIn profiles, yet it holds the power to transform our professional lives. Yes, I’m talking about the elusive and underappreciated skillset of maturity.
As the proud owner of a B2B digital marketing agency, I have witnessed the chaos that can ensue when maturity is lacking in the workplace, and that’s just talking about myself!
Picture this: a conference room resembling a kindergarten class, complete with temper tantrums and a constant demand for snacks. It’s like herding cats; only the cats have deadlines and a penchant for impractical ideas.
But fear not, for I have discovered the hidden treasure of maturity. And let me tell you, it’s a game-changer.
Everyone wants to earn the big paycheck, but only those who master the mysterious world of maturity are entitled to throw their toys out the cot and demand a payraise, and I mean NOW!
So, strap on your big-kid pants and let’s explore the wonders of grown-up behaviour in the world of marketing.
- The Myth of Fun: Ah, the allure of a fun workplace with plenty of ping-pong tables and bean bags. But let’s face it; work isn’t always sunshine and rainbows.
Maturity helps us understand that deadlines are real and clients are not just imaginary creatures from a distant land. It’s like finding out Santa Claus isn’t real, but instead of tears, we put on our game faces and get the job done.
- The Art of Communication: Picture this scenario: a team meeting where everyone talks over each other, giggling and tossing around half-baked ideas like beach balls at a concert. It sounds like a recipe for disaster, doesn’t it?
Maturity brings the ability to listen, think, and respond with purpose. It’s like having a grown-up superpower that prevents you from blurting out the first thing that pops into your head.
- Drama-Free Zone: We all know those workplace drama queens and kings who turn minor setbacks into full-blown crises worthy of a Shakespearean tragedy.
Maturity teaches us to step back, breathe, and approach challenges with a level head. It’s like having a backstage pass to the theatre of sanity, where you can watch the drama unfold without getting tangled in its messy web.
- Wisdom Wins: Experience and wisdom are the currency that truly matters in business. Maturity allows us to draw upon past experiences, analyse situations, and make informed decisions. It’s like having a cheat code to succeed while the immature ones are still stuck on level one, arguing over who gets to be player one.
- Leading by Example: As a B2B digital marketing agency owner, I firmly believe in the power of leading by example.
Maturity sets the tone for professionalism, respect, and accountability. It’s like being the Gandalf of the workplace, guiding the Frodos and Samwises through the treacherous journey of marketing, all while resisting the urge to shout, “You shall not pass!”
So, my dear readers, let us celebrate the unsung hero of the workplace: maturity. It may not be flashy or trendy, but it’s the glue that holds our professional lives together. Embrace it, cultivate it, and wear it proudly like a shiny badge of grown-up honour.
Now, if you’ll excuse me, I have a conference room to tidy up. Apparently, there’s been an explosion of paper aeroplanes, and Jerry is hiding under the table, armed with a Nerf gun.
Until next time, my fellow maturity enthusiasts. Stay grown-up and keep the workplace a haven of sanity in this wild, wild world.
Oh, before I go, maturity is only the beginning. If you want to level-up your team’s workplace skills and their digital marketing skills, enjoy one-on-one Digital Marketing Training with me. I’ll share what I’ve learned over my 20+ years of digital marketing experience and help YOU master everything from digital marketing strategy to search engine optimisation (SEO).
About Dylan Kohlstädt
Dylan Kohlstädt started Shift ONE digital in 2011 and now has a team of top subject matter experts working with her from her offices in Cape Town and Jo’burg and clients based all over the world.
Shift ONE specialises in getting you customers through authenticity: creating authentic content that builds communities and turns customers into fans. We create believable top-converting websites that rank on page one of Google SEO and next-level social media, online advertising, email marketing, graphic design, blogging, press and PR, lead generation, writing, video, animations, and more.
Dylan also founded the Digital Marketing Academy in 2013 in order to pass on what she knows, upskilling marketers and entrepreneurs in digital marketing skills in a fun, face-to-face or online environment.
Dylan Kohlstädt has worked in advertising, marketing and online in South Africa, the UK and Australia. She attended a Google for Entrepreneurs immersion programme in Silicon Valley, where she learned about going from garage to global.
Dylan Kohlstädt, CEO and founder, is a subject matter expert on digital marketing whose articles are regularly featured in entrepreneur and business magazines, TV and radio. Dylan has 20 years of marketing management experience, eight of which are in digital marketing. She also has an MBA through UNISA.
You can reach Dylan at:
Social media: @dylankohlstadt