Posts by Shift One

When growth slows in a complex B2B organisation, the marketing budget is almost always the first thing to go. And yet, cutting your marketing when times are tough is one of the most expensive mistakes a business can make. I’ve seen it play out so many times it’s almost predictable. Cut now, and six months…

A specific, reflective frustration often sets in for B2B founders and CEOs once they reach a certain scale. It isn’t the urgent stress of the early days, but rather a contemplative realisation: despite having more sophisticated tools, more data, and more “automated” solutions than ever before, the path to the next level of growth feels…

It’s time to face the fact that planning for 2026 can’t wait. The shifts in buyer behavior, the rise of AI, and the scrutiny over budgets mean you need a crystal-clear roadmap. We’re talking about a plan that gets results, not just one that sits on the shelf gathering dust. The good news is that…

The truth is, if you’re a business owner or CEO with dreams of publishing a book, building a brand, or stepping onto a stage. Perfect is the enemy of progress. The perfect draft, the perfect design, the perfect message. Too many great ideas never see the light of day because their creators are waiting for…

In the bustling corridors of corporate power, countless individuals wear the title of ‘leader’, but it’s the rare few who stand out as truly courageous. A courageous leader isn’t just defined by the decisions they make in boardrooms or the marketing strategies they pen down.  They are the ones who, when faced with uncertainty, choose…

Hello, ambitious moguls. Is your company ready to be more efficient, creative, and strategic than its competitors? That’s where a CEO comes in, and you need someone with above-average CEO skills. That’s where entrepreneurial experience comes in. A CEO with entrepreneurial skills and experience adds an extra layer of dynamism to your leadership team. Drawing…

Ah, workplace personality types. Just as a diverse cast of characters breathes life into your favourite books and movies, the unique personalities in your workplace play a vital role in shaping your company.  Myers Briggs is just one of the many ‘character profiling’ tools that celebrates the vibrant mix of traits that make us unique.…

LOCKDOWN LIVE: EPISODE 1 I recently did a series of live videos on our Digital Marketers Unite Facebook group during lockdown level one, one of which was specifically about campaigns and integrated digital marketing, which proved to be quite popular, and so we have transcribed it for you below. PS: Do feel free to join our Facebook group, as…

Do you remember the names of all your staff? Do you even recognise them as you walk past them in the corridors? When last did you have a 1:1 with each staff member? Do they know anything about you? Do they know what you do every day? How hard you work to grow your business,…